Stories are where change begins.

Hi, I’m Alice, a storyteller based in Brunswick with a global lens on the craft.

I’ve worked for brands like Slack, Salesforce, TEDxMelbourne and L’Oréal to find the stories people actually care about. That work has taken me around the world, from documentary shoots in Guatemala to shaping stories for executive stages across Asia Pacific, Europe and North America.

Today, I lead value storytelling at Salesforce, working with customers to uncover the real business impact behind their technology and turn it into stories that give people a reason to believe, buy and act.